RENO, Nevada--(BUSINESS WIRE)--Oct. 12, 1995--Pacific  
International Enterprises Inc. (NASDAQ/BB:PCIE/D) is pleased to  
announce its acquisition of CRUSH Innovative Sports Systems, Inc.  in 
exchange for shares of Common Stock in a tax-free merger.   

   In contemplation of the acquisition, Pacific International  
Enterprises effectuated a one-for-five (1:5) reverse stock split.   

   CRUSH Innovative Sports Systems develops sporting goods that  
incorporate its proprietary "quick release" fastening technology. The 
company focuses its products on established and expanding  markets, 
such as snowboarding and in-line skating. 

   Richard Perkins, President & CEO of CRUSH stated, "Today's  sports 
enthusiasts, whether professional or novice, are demanding  products 
that increase performance, provide maximum comfort and are  easy 
to use.  Our proprietary fastening technology allows us to  design 
superior products that fulfill these consumer demands." 

   The Company's initial product is its patented and proprietary  T-
Bone(tm) Snowboard Binding System.  CRUSH has entered into an  
exclusive distribution and joint boot development agreement with  
Monark Sporting Goods, a wholly owned subsidiary of Elan, the third  
largest manufacturer of snowboards in the world.  The T-Bone(tm)  
System addresses the deficiencies of current snowboard bindings by  
providing superior levels of performance, comfort and convenience. 

   As a result of the merger, CRUSH has become a wholly owned  
subsidiary of Pacific International Enterprises.  A new Board of  
Directors and new executive officers of Pacific International  
Enterprises have been appointed, consisting of Richard Perkins  
(President), Bill Kearns (Executive Vice President - Operations) and  
Edward Hanson (Chief Financial Officer).  Each also serves as a  
member of CRUSH's Board of Directors.  

   --30--JSJ/np*  

CONTACT:  

Woodbridge & Associates 

800/824-4011; 714/251-3436 

or 

CRUSH Innovative Sports Systems Inc. 

Richard Perkins, 714/816-0200