REDMOND, Wash., Dec. 5 /PRNewswire/ -- Straight Line 
Enterprises, Inc. today announced that Michael Gai has been named 
Chief Executive Officer.  David Jarzynka will become President.  Also 
announced today, Straight Line Water Sports, Inc. will become 
Straight Line Enterprises, Inc., reflecting the company's new cross-
seasonal business focus and its diversification into winter sports 
equipment manufacturing. 

    Mr. Gai, a co-founder, has served as Director of the company for 
Straight Line's full nine year history.  He has also served as Vice 
President (1986-90), President (1990-95) and as Chairman of the 
Board, (October 1993-to present).  Since it's inception, Mr. Gai has 
been instrumental in directing, designing, and implementing  
operational, financial, sales and marketing strategies. 

    David Jarzynka will become Straight Line's President and assume 
responsibility for the overall administration and operations of the 
company.  He will continue to serve as Chief Financial Officer and 
Chief Operating Officer for Straight Line.  Prior to joining Straight 
Line, Mr. Jarzynka served as the Senior Vice President of 
Finance/Chief Financial Officer of K2 Corporation, a subsidiary of 
Anthony Industries. From 1978 to 1990, he served in various 
financial capacities for Simplex Products, a division of Anthony 
Industries, Inc. (NYSE: ANT)     "With David handling day-to-day 
operations, I'll be able to focus on developing near term and long 
term growth strategies for Straight Line. Last year, we took our first 
step to becoming a cross seasonal company by expanding into 
snowboard manufacturing.  We have established Straight Line as 
both a snowboard and wakeboard manufacturer, and are one of only 
a dozen snowboard manufacturers in the world with the capacity to 
produce over 30,000 full wood core CAP snowboards per year.   
David's knowledge of the sporting goods industry has proven to be 
extremely valuable as we move into the winter sports market," said 
Mr. Gai. 

    "The investments we've made in our snowboard manufacturing, 
combined with our strong reputation in the water sports market, will 
take the company to the next level of sales and profits," Jarzynka 
stated.  "In the past two years, we have assembled an extraordinarily 
talented management team with expertise both in the summer and 
winter sporting goods markets.  With this talented group, we can 
capitalize on the strength of our brand reputation, Straight Line in 
ski ropes and Neptune in wakeboards, as well as our commitment to 
quality and our cost-effective manufacturing process to become one 
of the top ten manufacturers in the snowboard industry." 

    Founded in 1986, Straight Line, manufactures ski ropes, 
wakeboards and snowboards under it's own brand names, Straight 
Line and Neptune. Straight Line also manufacturers these popular 
sporting goods products under private label brands for accounts that 
include:  Stearns Manufacturing, Sea Doo, a division of Bombardier 
Inc. (Toronto: BBD), Polaris, Arctic Cat, Swimways Corp.-Hydroslide 
Division, Ride Snowboards (Nasdaq: RIDE), Union Bay, Ocean Pacific, 
and Full Sail Brewery. 

CO:  Straight Line Enterprises, Inc. 

ST:  Washington 

IN: 

SU:  PER