RODALE PRESS TO TEST ALT.SPORT TITLE
By Wayne Friedman
Inside Media

Believing in blading and 'boarding for baby boomers, Rodale Press is 
ready to test alt.Sport, a Generation X and older-skewing magazine 
about these and other modern sports. 

With a focus on snowboarding, rock climbing, in-line skating, wind 
surfing, and mountain biking, the first issue of alt.Sport is scheduled 
to appear on newsstands next summer with a run of 200,000-
300,000 copies. 

These activities will be covered in a magazine edited for those who 
like to dabble, but not necessarily specialize, in such exertions. Two 
more issues are slated to follow in 1996.

The title will also explore some other unusual recreations, like flying 
jet fighters and auto racing.

The book, produced by the Rodale Specials Division, will take a 
service-oriented approach akin to other Rodale publications like 
Men's Health, Bicycling and Runner's World. 

"Being in ad sales, I saw the real need for this in the marketplace as 
an emerging category," said publisher David Madden, who has spent 
three years developing the effort. Previously, Madden was 
advertising sales director at Runner's World.
=Cowles/SIMBA Media Daily 11/14/95=
=Copyright 1995 SIMBA Information Inc.  All rights reserved.=


Transmitted:  95-11-14 19:03:30 EST