PRESTON, Wash., Oct. 19 /PRNewswire/ -- Ride, Inc. (Nasdaq: 
RIDE), a leading manufacturer and worldwide marketer of 
snowboards and related products, today reported record earnings 
and revenues for the third quarter of 1995.

    Revenues for the third quarter increased 179% to $31,896,437 
from $11,400,388 in the third quarter of 1994.  Revenues for the 
nine months ended September 30, 1995 increased 286 percent to 
$49,160,061 in 1995 from $12,726,096 in 1994.  Net income for the 
third quarter increased to $3,577,712 ($0.33 per share) from 
$1,186,619 ($0.16 per share) in the same period of 1994.  Net income 
for the nine months ended September 30, 1995 increased to 
$4,082,558 ($0.40 per share) from $752,579 ($0.12 per share) for 
the nine months ended September 30, 1994.

    "We are very pleased to announce another quarter of record 
growth and profitability for our company," said Roger Madison, 
chairman.  "The continued strong growth in the worldwide 
snowboard market, coupled with retailer interest driven by 
consumer demand for Ride product lines, contributed to this 
quarter's results."

    "These results reflect significant contributions from Ride, Inc.'s
recent acquisitions," added James Salter, Ride's chief executive
officer.  "Our August acquisitions of Thermal Snowboards and 5150
Snowboards have integrated well thus far.  These acquisitions 
coupled with our August 1994 acquisition of C.A.A. Sports Int'l 
continue to produce substantial returns to our shareholders."

RIDE, INC.

FINANCIAL HIGHLIGHTS (Unaudited)
STATEMENT OF INCOME DATA:


               Three months ended Sept. 30,  Nine months ended Sept. 30,
                     1995          1994           1995          1994


    Net sales     $31,896,437   $11,400,388    $49,160,061   
$12,726,096
    Cost of
      goods sold   22,795,541     8,289,079     35,982,601     9,309,927
    Gross profit    9,100,896     3,111,309     13,177,460     3,416,169
    Selling,
      general and
      administrative
      expenses      3,525,217     1,299,208      6,953,568     2,281,426
    Operating
      income        5,575,679     1,812,101      6,223,892     1,134,743
    Interest
      income          114,633        33,618        275,866        53,336
    Income before
      income taxes  5,690,312     1,845,719      6,499,758     1,188,079
    Income tax
      expense       2,112,600       659,100      2,417,200       435,500
    Net income     $3,577,712    $1,186,619     $4,082,558      $752,579


    Per share:
      Primary           $0.34         $0.16          $0.42         $0.13
      Fully diluted     $0.33         $0.16          $0.40         $0.12


    Weighted average
      common shares
      outstanding:
       Primary     10,548,737     7,190,052      9,549,889     5,788,886
       Fully
         diluted   10,832,001     7,626,722     10,158,727     6,152,500


                               RIDE, INC.

                           BALANCE SHEET DATA


                                       September 30,     December 31,
                                           1995              1994
    Working capital                     $26,997,687       $7,850,819
    Total assets                        $56,006,747      $15,718,315
    Long term debt                              ---              ---
    Total shareholders' equity          $43,494,326      $11,523,846


    The above results reflect the company's August 18, 1994 
acquisition
of C.A.S. Sports International and its September 1, 1995 acquisition 
of
Thermal Snowboards and 5150 Snowboards from their respective 
acquisition
dates.

CO:  Ride, Inc.

ST:  Washington

IN:

SU:  ERN