PRESTON, Wash., Oct. 30 /PRNewswire/ -- Ride, Inc. (Nasdaq: RIDE) 
a leading manufacturer and worldwide marketer of snowboards and 
related products, today announced that it has renewed its agreement 
with Far East Trading Ltd. ("FET") for the exclusive distribution of 
Ride's products in Japan. 

    The agreement, which has been in effect since December 7, 1992, 
was renewed for the three years ending December 31, 1998 and 
provides for substantially increased minimum purchase 
commitments over the three year term of the agreement. 

    James Salter, Ride's chief executive officer, and Akio Koyama, FET 
president, executed the contract renewal in Tokyo earlier this month. 
"Naturally, we are very pleased to have renewed our long-standing 
relationship with FET," said Salter.  "Over the last three years, FET 
has proven to be a most trusted and successful partner to Ride, and 
we look forward to continuing our strong track record of growth in 
the Japanese market with FET." 

    The company earned $1,865,661 ($0.27 per share) for the year 
ended December 31, 1994 on revenues of $25.3 million and recently 
reported earnings of $4,082,558 ($0.42 per share) on revenues of 
$49.1 million for the nine months ended September 30, 1995. 

CO:  Ride, Inc.; Far East Trading Ltd. 

ST:  Washington 

IN: 

SU:  CON