PRESTON, Wash., Feb. 29 /PRNewswire/ -- RIDE, INC., (Nasdaq: RIDE),
a leading manufacturer and worldwide marketer of snowboards and 
relatedproducts, today released financial highlights for the quarter 
and yearended December 31, 1995.

Revenues for the fourth quarter of 1995 increased 104% to
$25,691,000 from $12,623,000 in the fourth quarter of 1994.  
Revenuesfor the year ended December 31, 1995 increased 195% to 
$74,850,000, from $25,349,000 in 1994.  Net income for the fourth 
quarter increased 68% in 1995 to $1,872,000 ($0.16 per share, fully 
diluted) from $1,113,000 ($0.13 per share, fully diluted) in the 
fourth quarter of 1994.  Net income for the year ended December 31, 
1995 increased 219% to $5,955,000 ($0.57 per share, fully diluted) 
from $1,866,000 ($0.27 per share, fully diluted) for the year ended 
December 31, 1994.

"We are very pleased with the company's financial performance in
1995," said Ride chairman Roger Madison.  "We believe that Ride's
results for 1995 reflect continued strong growth in the world 
snowboard market and Ride's increasing share of that market," he 
added.

"The excellent response that we have received for our 1996-97
product line indicates to us that our acquisitions and emphasis on
research and development in 1995 were well placed," commented 
James Salter, Ride chief executive officer.  "We look forward to 
another successful year in 1996," he concluded.

RIDE, INC.

Financial Highlights


(in thousands, except per share data)


Income statement            Quarter ended          Year ended


data(a):               31-Dec-95  31-Dec-94  31-Dec-95  31-Dec-94


Net sales                 $25,691     $12,623   $74,850     $25,349
   Cost of goods sold         19,007       9,088    54,988      18,398
   Gross profit                6,684       3,535    19,862       6,951
   Selling, general and


administrative expenses   3,914       1,741    10,868       4,022
   Operating income            2,770       1,794     8,994       2,929
   Interest income, net          112          18       388          71
   Income before income taxes  2,882       1,812     9,382       3,000
   Income tax expense          1,010         699     3,427       1,134
   Net income                 $1,872      $1,113    $5,955      $1,866
   Earnings per share:


Primary                   $0.16       $0.13     $0.60       $0.29


Fully diluted             $0.16       $0.13     $0.57       $0.27
   Weighted average common


shares outstanding:


Primary                  11,514       8,223     9,932       6,409


Fully diluted            11,808       8,434    10,455       6,828


(a) The above results reflect the Company's August 18, 1994
acquisition of C.A.S. Sports International, Inc., its September 1, 1995
acquisition of Thermal Snowboards, Inc., and 5150 Snowboards, Inc. 
and
its October 20, 1995 acquisition of SMP Clothing, Inc. from their
respective acquisition dates.

Balance sheet data:                As of         As of


31-Dec-95     31-Dec-94


Accounts receivable, net          $13,556       $4,893
   Inventories:


Finished goods                   $2,812         $900


Raw materials and work


in process                     $1,597          $13
   Total inventories                  $4,409         $913
   Working capital                   $26,104       $7,663
   Total assets                      $57,599      $15,718
   Long-term debt                          -            -
   Total shareholders' equity        $46,495      $11,524


CO:  Ride, Inc.

ST:  Washington

IN:  LEI

SU:  ERN