FELDMEILEN, Switzerland--(BUSINESS WIRE)--Dec. 13, 1995--DNR  
SPORTSYSTEM Wednesday announced that it will introduce a new 
soft  boot/step-in binding snowboard system to retailers worldwide 
in  February 1996 at ISPO, the international trade show in Munich, 
Germany, and in March 1996 at the SIA Show in Las Vegas.   

The new system was developed by DNR in a joint program with ski 
binding technology leader MARKER and the renowned boot company  
TECNICA.   

Experts estimate that 80 percent of the world's snowboard  
population uses soft boots.  Such a system clearly has benefits in  the 
areas of mobility and foot comfort.  However, snowboarders are  also 
well aware of the current disadvantages of such systems.  DNR  has 
been well aware of the need for a solution in this area, though  the 
development of such a product proved to be extremely difficult.   

After several years of research and development and significant  
financial commitment, DNR concluded that it was necessary to  
completely reinvent the snowboard boot/binding interface.  DNR's  
staff also realized that it would take the cooperation and technical  
knowledge of strong partners familiar with the winter-sports  
industry to successfully complete the project. 

The joint DNR, MARKER and TECNICA system features a completely  
new snowboard boot/binding interface, entry and exit convenience 
and  a new soft boot design which offers comfort, mobility and more  
precise power transmission and edge-pressure distribution than is  
currently available. 

In commenting on the announcement, DNR Chairman and Chief  
Executive Officer Lucio Roffi said:  "As a leader in the snowboard  
industry, it is necessary for DNR to design, develop, manufacture and 
distribute superior products.   

"DNR's association with MARKER and TECNICA in the development of  
this new system brings years of experience in winter sports and  
new technology to the snowboard industry.  DNR's new soft 
boot/step-  in binding system is an example of a product that will 
significantly  improve the sport of snowboarding."   

The new system will be marketed through DNR's international  
distribution network and will be available to snowboard consumers 
at  retailers throughout the world in the fall of 1996. 



CONTACT:  

MARKER INTERNATIONAL, Salt Lake City 
Brad L. Stewart, 801/972-2100 

KEYWORD:  UTAH  NEVADA  

INDUSTRY KEYWORD:  MANUFACTURING  BUILDING/CONSTRUCTION  
REAL  

STATE  SPORTS